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Full Description
Understanding the Business Environment introduces the nature and environment of organisations to the first-time student of business. Clearly and accessibly, the book examines the external and competitive environment of business, as well as the structure, culture, resources and functions inside organisations.
This combination of both the internal and external environment of organisations is unusual, and marks this book out as particularly valuable for courses aiming to give students a rounded introduction to business.
It is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
The following online resources support the text:
For Students: self-assessment questions, glossary, revision "flashcards"
For Instructors: teaching manual, powerpoint slides
Contents
1 The external environment
2 The composition of the external environment
3 The competitive environment
4 Inside organisations
5 Culture and organisations
6 Organisational behaviour
7 Human resource management
8 Marketing
9 Operations management
10 Finance
11 Managing knowledge and innovation
12 Stakeholders, governance and ethics
