経営層の外部から破壊的変化を制するオープン戦略 Open Strategy : Mastering Disruption from Outside the C-Suite (Management on the Cutting Edge)

経営層の外部から破壊的変化を制するオープン戦略<br>Open Strategy : Mastering Disruption from Outside the C-Suite (Management on the Cutting Edge)

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経営層の外部から破壊的変化を制するオープン戦略
Open Strategy : Mastering Disruption from Outside the C-Suite (Management on the Cutting Edge)

Stadler, Christian/ Hautz, Julia

ウェブストア価格 ¥5,259（本体¥4,781）
MIT Press（2023/04発売）
外貨定価 UK£ 21.00
ポイント 47pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 296 p.
言語 ENG
商品コード 9780262546225
DDC分類 658.4012

Full Description

How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors.

Why are some of the world's most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It's not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy.
The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a "nightmare competitor challenge"); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts.
Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.

Foreword by Gary Hamel ix
Series Foreword xvii
Introduction: Win with Open Strategy xix
1 Traditional Strategy Come Undone 1
2 Are You Truly Ready to Open Up? 21
3 Design Your Open Strategy Process 41
4 Tweak Your Open Strategy Initiative to Allow for Secrecy 59
5 Harness the Wisdom of Crowds 75
6 Peer into the Future 97
7 Disrupt Yourself before Others Do 121
8 Develop Killer Business Models 145
9 Use the Crowd to Choose Better Strategies 163
10 Execute Better 185
Epilogue 205
Appendix A: Recommended Reading 211
Appendix B: The IMP Story 213
Notes 215
Index 251