プログラムされた視覚：ソフトウェアと記憶 Programmed Visions : Software and Memory (Software Studies)

Chun, Wendy Hui Kyong

MIT Press（2013/01発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 254 p.
• 言語 ENG
• 商品コード 9780262518512
• DDC分類 001.5

基本説明

New in paperback. Hardcover was published in 2011. A theoretical examination of the surprising emergence of software as a guiding metaphor for our neoliberal world.

Full Description

A theoretical examination of the surprising emergence of software as a guiding metaphor for our neoliberal world.New media thrives on cycles of obsolescence and renewal: from celebrations of cyber-everything to Y2K, from the dot-com bust to the next big things-mobile mobs, Web 3.0, cloud computing. In Programmed Visions, Wendy Hui Kyong Chun argues that these cycles result in part from the ways in which new media encapsulates a logic of programmability. New media proliferates "programmed visions," which seek to shape and predict-even embody-a future based on past data. These programmed visions have also made computers, based on metaphor, metaphors for metaphor itself, for a general logic of substitutability. Chun argues that the clarity offered by software as metaphor should make us pause, because software also engenders a profound sense of ignorance: who knows what lurks behind our smiling interfaces, behind the objects we click and manipulate? The combination of what can be seen and not seen, known (knowable) and not known-its separation of interface from algorithm and software from hardware-makes it a powerful metaphor for everything we believe is invisible yet generates visible, logical effects, from genetics to the invisible hand of the market, from ideology to culture.