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Full Description
From organic produce and clothing to socially conscious investing and eco-tourism, the lifestyles of health and sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. In The Gospel of Sustainability, Monica M. Emerich explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market. This is the first book to qualitatively study the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. Emerich draws on myriad sources related to the notions of mindful consumption found throughout the LOHAS marketplace, including not just products and services but marketing materials, events, lectures, regulatory policies, and conversations with leaders and consumers. These disparate texts, she argues, universally project a spiritual message about personal and planetary health that is in turn reforming capitalism by making consumers more conscious.
Contents
CoverTitle PageCopyright PageContentsPrefaceIntroduction: The Business of Consciousness1. Neither Mainstream or Alternative: LOHAS at the Crossroads2. Healing the Self to Heal the World3. A Vision of Health: Self, Society, and the Natural World4. Apologies, Redemption, and Repair5. LOHAS, Social Reform, and Good Capitalism6. Mindful Consumption7. The Collective ConscienceConclusion: Toward an Integrative Spirituality of SustainabilityAppendix: Case StudiesWorks CitedIndex
