Full Description
This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.
Contents
CoverTitle PageCopyright PageContentsPrefaceAcknowledgmentsIntroduction: Communication in the Lives of the Globe1. Saving the World: Beginnings of Communication for Development2. Globalization, Discourse, and Development Communication: UNESCO as Prime Mover3. Commuunication for Development: Does It Work?4. Rethinking the Paradigm: The Dependency Phase5. Another Paradigm: Participatory Communication6. Paradigm for a New Millennium: Social Entrepreneurship7. Past, Present, and Future: An Agenda for 2015 and Beyond8. The Future: Some Final ThoughtsReferencesIndexBack Cover
