Advertising Revolutionary : The Life and Work of Tom Burrell

Chambers, Jason P.

University of Illinois Press（2024/02発売）

• 製本 Hardcover:ハードカバー版／ページ数 256 p.
• 言語 ENG
• 商品コード 9780252045530
• DDC分類 338.092

Full Description

The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry's approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell's role in building brands like McDonald's and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell's successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry.

Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times.

Contents

Acknowledgments Introduction

Growing Up in Chicago
Into the Advertising Industry
Burrell-McBain Advertising
Finding Solid Footing
The Burrell Agency
First in the Nation
Overcoming a Crisis
The Final Years

Notes

Index