- ホーム
- > 洋書
- > 英文書
- > Computer / General
基本説明
Presented in full color with hundreds of vibrant illustrations, Multimedia Foundations trains you in the principles and skill sets common to all forms of digital media production.
Full Description
Understand the core concepts and skills of multimedia production and digital storytelling using text, graphics, photographs, sound, motion, and video. Then, put it all together using the skills that you have developed for effective project planning, collaboration, visual communication, and graphic design. Presented in full color with hundreds of vibrant illustrations, Multimedia Foundations trains you in the principles and skill sets common to all forms of digital media production, enabling you to create successful, engaging content, no matter what tools you are using. Companion website features a wealth of web resources, illustrations, and video tutorials demonstrating the key techniques presented in the book.
Contents
Section I Multimedia Foundations Chapter 1 Understanding Multimedia Key Terms Chapter Highlights What It Is.Is Multimedia! Social Media Defining Multimedia Great Ideas: Using Metaphors Great Ideas: Multimedia Tech Talk: Hypermedia Understanding Multimedia Flashback: Three Generations of the Web Evolving Media Industries Flashback: Flashback From Old Media to New Media The Characteristics of Old Media Flashback: Paradigm Shift Large Organizations Simultaneous Delivery Characteristics of New Media Five Principles of New Media Tech Talk: Algorithm Tech Talk: Bits: The Common Denominator Tech Talk: Batch Processing Tech Talk: Rendering Chapter Summary Chapter 2 The Computer The Digital Revolution Great Ideas: Communication with Binary Numbers From Bits to Bites History of the Personal Computer Computer Hardware and Software Computer Hardware Basics Processor Speed Flashback: Moore's Law System Memory The Human Interface The Mouse and the GUI The Keyboard Saving and Managing Digital Files and Project Assets Tech Talk: Mastering the File System Browser Tech Talk: File Management 101 Digital Storage Solutions Tech Talk: Backing Up Your Data Great Ideas: Cloud Storage Connecting Drives and Devices Chapter Summary Chapter 3 Planning and Design Key Terms Chapter Highlights A Road Map Great Ideas: Target Market and Target Audiences Creativity The Three P's Great Ideas: Intellectual Property The Client and Producer Great Ideas: Thinking Outside the Box The Design Process Chapter Summary Section II Multimedia Design Chapter 4 Visual Communication Key Terms Chapter Highlights Visual Communication Content and Form Flashback: The Medium is the Message Aesthetics Elements of Design Tech Talk: Halftone Image Tech Talk: Vertigo and 3-D The Principles of Design Unity Emphasis Perceptual Forces Tech Talk: Rule of Thirds Chapter Summary Chapter 5 Multimedia Page Design Key Terms Chapter Highlights Organizing Content on a Page The Gutenberg Diagram Breaking Out of the Box F-layout Z-layout Great Ideas: Visual Hierarchy Chunking Body Copy Headings Great Ideas: The Golden Ratio Bringing Order to Chaos The Grid System Tech Talk: The Anatomy of a Grid Tech Talk: Inline and Floating Graphics Tables Tech Talk: The CSS Box Model Page Templates Static and Dynamic Pages Fixed Layouts Television Screen Layouts Fluid Layouts Chapter Summary Chapter 6 Interface Design and Usability Key Terms Chapter Highlights User Interfaces Interactivity Types of User Interfaces Tech Talk: Motion Tracking Interfaces User-Centered Design (UCD) Designing User Interfaces Components and Features Navigation Great Ideas: Above the Fold Layout Forms Tailoring Personalization Customization Usability Learnability Efficiency Memorability Error Management Satisfaction Will Usability Kill Creativity Usability Testing Making Interfaces Accessible Great Ideas: Accessibility and the Law Great Ideas: Accessibility and Usability Chapter Summary Chapter 7 Web Design Key Terms Chapter Highlights How the Web Works Flashback: A Brief History of the Internet and World Wide Web HTML Tech Talk: Sections of an HTML Document Tech Talk: HTML Head Content Tech Talk: Special Characters Browsers Planning Site Structure and Navigation Defining a Site and the "Root Folder" Great Ideas: File Naming Conventions Establishing a Hierarchy Page Design and Layout Ensuring Site Usability Beginning Your Page: Structure and Title Marking Up Your Content Headings Paragraphs and Blockquotes Lists Creating and Managing Hyperlinks Tech Talk: Creating an Email Link Linking Images and Adding Image Information Creating Tables Tech Talk: Controlling a Table's Appearance Controlling Appearance: Cascading Style Sheets Characteristics of Appearance Margins Background and Text Colors Tech Talk: Background Images Font Type and Style Font Sizes Link Characteristics Tech Talk: Buttons and Javascript Interactive and Multimedia Web Content Checking Your Code and Compatibility Uploading the Site to the Server Chapter Summary Section III Static Media Chapter 8 Graphics Key Terms Chapter Highlights Graphics and Images Graphics Images Digital Imaging Raster Images Tech Talk: Color Space Tech Talk: Compression Vector Graphics Display Screen Standards Aspect Ratio Image Rendering Great Ideas: The Illusion of Apparent Movement Television Standards Flashback: The Legacy of Analog Television Digital Television Chapter Summary Chapter 9 Text Key Terms Chapter Highlights An Introduction to Typography Legibility and Readability Characteristics that Define Typefaces Stroke, Contrast, and Stress Weight: Regular, Boldface, and Light Posture: Roman, Oblique, and Italic Proportions and Letterform Parts Categorizing Typefaces Serif Typefaces Sans-Serif Typefaces Decorative Typefaces Script Typefaces Symbol Typefaces and Special Characters Tech Talk: Category Characteristics Computers and Typefaces Great Ideas: Adding to Your Typeface Collection Additional Text Attributes Font Styles: True and Faux Italics and Boldface for Emphasis Condensed or Expanded Type All Caps and Small Caps Underline and Strikethrough Font Size Font Color Baseline Shift Superscript/Subscript Anti-aliasing Tech Talk: Font Management Character and Line Spacing Kerning and Tracking Leading Alignment, Justification, and Distribution Font Transformations Some Final Tips Limit the Number of Typefaces Text First, Type Second Tech Talk: Designing Text for Screen Display Designing the Text for Screen Display Less is More Chapter Summary Chapter 10 Photography Key Terms Chapter Highlights Photography Consumer Cameras Prosumer and Professional Cameras Video Cameras The Imaging Chain The Lens Tech Talk: Focal Length and Angle of View Tech Talk: Optical Versus Digital Zoom The Iris The Shutter Great Ideas: The Image Sensor Flashback: The Decisive Moment - by Chris Walker Exposure Measuring Light Intensity Great Ideas: Flash Control White Balance Focus Autofocus (AF) Manual Focus (MF) Great Ideas: Selective Focus Depth of Field Aperture Size Focal Length Subject/Camera Distance Exposure Modes Automatic Modes Tech Talk: Stitching Mode Semi-Automatic Modes Manual Mode Image Stabilization Great Ideas: Memory Cards Downloading Images Digital Image Management Tech Talk: Metadata Chapter Summary Section IV Time-Based Media Chapter 11 Audio Production Key Terms Chapter Highlights Sound and Audio What is Sound? Great Ideas: Characteristics of a Sound Wave Tech Talk: Dynamic Range Great Ideas: Equalization Digital Audio Sampling Pulse-Code Modulation Flashback: Industry Standards Codecs and Container Formats WAV and AIFF Sound Recording Microphones Tech Talk: The Proximity Effect Great Ideas: Four Reasons for Using a Professional Grade External Microphone Balanced Audio Connectors XLR Connectors Unbalanced Audio Connectors TS and TRS Connectors RCA Connectors Adapters Cable Management 101 Great Ideas: The Over-Under Wrap Audio Monitoring Audio Metering (objective monitoring) Listening (subjective monitoring) Chapter Summary Chapter 12 Sound and Video Recording Key Terms Chapter Highlights Motion Picture Film Recording Magnetic Recording Great Ideas: Helical Scanning Tech Talk: Tape Recording Basics: Track Pitch and Speed Professional Videotape Formats Analog Tape Formats Tech Talk: Composite Versus Component Color Processing Digital Tape Formats High-Definition Tape Formats Flashback: DV: The Blue Book Standard DV Formats Two Types of Video Compression Tech Talk: Color Sampling Consumer Formats Betamax and VHS MiniDV Tech Talk: Optical Disc Formats File-Base Recording Formats Tech Talk: Container Formats Open Standards for File-Base Recording Formats Tech Talk: Intermediate Formats Proprietary Standards for File-Base Recording Tech Talk: Recording Variables in AVCHD Chapter Summary Chapter 13 Time-Based Editing Key Terms Chapter Highlights Nonlinear Editing The Building Blocks of an Edited Sequence Great Ideas: The Stand-Up Great Ideas: Designing Graphics for Television Continuity Editing Cut-ins Tech Talk: Cutting-on-Action The Project Folder The Project File Media Files and Media Clips Flashback: NLE Pioneers Components of an NLE Interface Project Window The Timeline The Preview and Program Monitors Great Ideas: NLE Keyboard Shortcuts Adding Clips to the Timeline A Simple Editing Scenario Transitions Chapter Summary Index
