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Full Description
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
Contents
Introduction Affirmation: Fashion as a Bridge between Individuals and Society Convergence: The Centralization of Trends Autonomy: The Emergence of Styles and their Dynamics Personalization: Fashion as Craft and Profession Symbolization: The Power of Brands Imperialization: The Empire(s) of Fashion



