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基本説明
Now with two fresh chapters on entrepreneurship and SMEs.
Full Description
How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai?Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. It also includes:* All new Mini Cases with questions, to help you analyse the activities of 'transnational' firms such as Shell, Danone, Siemens and eBay* New Examples which are highlighted throughout, demonstrating how each aspect of theory has been applied in real-life organisations* New and improved learning features to aid your understanding and help with revisionVisit www.palgrave.com/business/lasserre3e for self-test questions, useful weblinks and resources, links to long cases online and a searchable glossary. Lecturers can access PowerPoint presentations, a lecturer manual and a testbank.
Contents
PART ICompetition.- Designing a Global Strategy.- Designing a Global Organisation.- Global Strategic Alliances, M&As and Assessing Countries' Attractiveness.- Entry Strategies.- PART II: MANAGING GLOBALLY Global Marketing.- Global Operations.- Global Innovation .- Cross-cultural Management.- Global Human Resource Management.- Global Financial Management.- PART III: BROAD ISSUES IN GLOBALISATION Emerging Global Powers.- The Social Responsibility of the Global Firm.- Global Trends.
