価格設定と収益管理：実践的視点 Revenue Management : A Practical Pricing Perspective （1ST）

Yeoman, Ian (EDT)/ McMahon-Beattie, Una (EDT)

Palgrave Macmillan（2011/01発売）

• 製本 Hardcover:ハードカバー版／ページ数 273 p.
• 言語 ENG
• 商品コード 9780230241411
• DDC分類 658.1554

基本説明

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Full Description

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Contents

Introduction PART I: REVENUE MANAGEMENT THEORY AND ISSUES The Applications of Revenue Management and Pricing The Role of Space in Revenue Management Pricing and Revenue Optimization: Maximizing Staff Effectiveness  The Era of Convergence in Revenue Management Does the Consumer Trust You? The Changing Meaning of Luxury The Future of Airline Distribution and Revenue Management GDS Capabilities, OD Control and Dynamic Pricing B2B Price Optimization Analytics Fencing in the Practice of Revenue Management PART II: APPLICATIONS Search-Based Advertising: An Overview from a Revenue Management Angle Revenue Management and Air Cargo Practical Pricing for the Hotel Industry Practical Pricing and the Airline Industry Setting Optimal Rents for Apartment Firms Practical Pricing and the Restaurant industry: Application of Revenue Management Principles to Pricing Menus and Services Practical Pricing for the Car Parking Industry Golf Course Revenue Management