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基本説明
Provides a 'potted history' of the development of International Business theory and brings together the key seminal works in International Business in an accessible and easy to digest form.
Full Description
No other book can claim to bring so much authoritative commentary on International Business. These reviews have been hugely instrumental in the development of the field.This book is written by the leading figure in international business (he is to International Business what Kottler is to Marketing). It provides a 'potted history' of the development of IB theory. It brings together the key seminal works in IB in an accessible and easy to digest form.Alan Rugman draws together 100 reviews that chart the development of International Business theory in recent decades. This book is essential for all students with an interest in unpacking the history, scope and possibilities that are implicit in any discussion of international business.
Contents
Preface Introduction Chapter I: Theory of the Multinational Enterprise Author's introduction to Chapter I Reviews 1-24 Chapter II: International Finance and International Economics Author's introduction to Chapter 2 Reviews 25-41 Chapter III: Globalization and Economic Integration Author's introduction to Chapter 3 Reviews 42-59 Chapter IV: Free Trade, NAFTA, and Competitiveness Author's introduction to Chapter 4 Reviews 60-79 Chapter V: Regulation of Multinationals, Civil Society, and Development Author's introduction to Chapter 5 Reviews 80-100 Concluding Chapter Index
