- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.
Contents
Competing for Capital Key to Successful Investor Relations Implementing Best Practice Investor Relations Strategy Measuring the Value of Investor Relations Conclusion Resources