価格設定 Pricing Perspectives : Marketing and Management Implications of New Theories and Applications

Rothenberger, Sandra (EDT)/ Siems, Florian (EDT)

Palgrave Macmillan（2008/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 230 p.
• 言語 ENG
• 商品コード 9780230207226
• DDC分類 658.816

Full Description

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Contents

PART I: HISTORICAL AND NEW PRICING PERSPECTIVES Putting pricing experience in perspective: A satirical view from Victorian America; A. C. Holden Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment; H. Estelami  PART II: VALUE BASED PRICING Does being good pay off? An application of the negativity bias to consumers' price response to social product information; D. C. Moosmayer Reference points beyond price - fairness effects in customer choices; C. Mathies Price sensitivity for green power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland; J. Hari, N. Karathanasis and S. Burri PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY Exploring the role of information and confidence in price fairness judgments; S. Rothenberger, D. Grewal and G. Iyer Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry;R. Egger and I. Walters   PART IV: SECTORAL PRICING Revenue Management and its application within the hospitality industry: History and future development; M. B. Baltazar The link between transfer pricing in accounting and marketing; C. Mitter and F. Siems