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Full Description
Social enterprises are dynamic businesses with a conscience working in the UK and internationally to deliver lasting social and environmental change. Well known social enterprises include Cafedirect, The Big Issue, The Co-operative Group, the Eden Project and Jamie Oliver's Fifteen, but there are thousands more operating in a wide range of industries from farmers' markets and recycling companies to transport providers and childcare. This landmark text considers how a social enterprise can sustain and develop its activities, and compares the way we measure success in social organisations to other forms of business. Social Enterprise is an ideal resource for all students and entrepreneurs who want to make business and society better.
Key features: * Real-world case studies and mini-examples demonstrate the realities of creating and running a social enterprise * Quotations from active social entrepreneurs reveal the challenges and inspirations specific to this area of the economy * Clearly defines social ventures and their role in societies and economies * A companion website featuring web-links and support materials Social Enterprise is recommended for students on Business Studies degrees, MBAs and those studying civic or community enterprise, as well as practitioners and lecturers.
Contents
What is Social Enterprise?.- Starting a Social Enterprise.- The Management and the Theory.- Social Entrepreneurs.- Building an Enterprise.- Growing Pains.- Social Enterprise Marketing.- The Changing Roles of Social Enterprises.- Enterprising Social Organizations.- Recipes for Success.
