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基本説明
Includes new chapters on innovation, enterprise, risk management, ethics and responsibility.
Full Description
This popular core textbook provides an authoritative introduction to business management. Covering all the functional areas of the field, the text provides a robust framework to help students understand the inter-relatedness of different aspects of management and how they fit together in an organisation. Strong emphasis is placed throughout on providing students with a thorough and practical grounding in the topic, with a focus on helping them developing effective management skills. Now in its fourth edition, Introduction to Management has been fully updated and expanded to cover new developments in the field. Written by a leading expert with extensive management experience, this is ideal reading for students studying introductory courses in management at undergraduate, postgraduate or MBA level. It does not require prior knowledge of business and management.
Contents
Preface.- PART ONEManaging in a Changing Environment.- Organisational and Managerial Performance.- Risk.- Ethics.- Globalisation.- Organisations, Managers and the Environment.- Case Study.- PART TWO: STRATEGY, POLICY, DIRECTION AND PRIORITIES.- Strategy, Policy and Direction.- Investment Appraisal.- Marketing.- Managing Operations and Projects.- Financial Management.- Quantitative Methods.- Product and Service Development and Innovation.- Case Study.- PART THREE: ORGANISATIONAL AND BEHAVIOURAL ASPECTS.- Innovative, Creative and Entrepreneurial Management.- Culture.- Perception, Attitudes, Values and Beliefs.- Communication.- Organisation Technology, Structure and Design.- Human Resource Management.- Leadership and Management.- Case Study.- Authority.- Corporate Governance.- Teams and Groups.- Management and Motivation.- The Management of Conflict.- Management in Practice.- Managing for the Present and Future.- Case Study.- Bibliography.
