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Full Description
Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.
The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.
Learning Goals
Upon completing this book readers will be able to:
Understand the interaction between global business and culture
Discuss comparative values and cultural differences
Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena
Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing
Identify strategies for coping with culture shock
Contents
Features
This text takes a unique four-step approach to studying the cultural environment of global business. It shows the reader how to:
Explore the relationship between the discipline of cultural anthropology, its central concept of culture, and the conduct of global business (ex. p. 24)
Become culturally self-aware in global business (ex. p. 30)
Build and maintain relationships through verbal and nonverbal communication (ex. p. 82, 126)
Understand global business processes using a cross-cultural perspective (ex. p. 149, 176)
Use cross-cultural scenarios to explore cultural similarities and differences (ex. p. 98, 134, 162)
Assessment — Chapter quizzes and flashcards offer immediate feedback and report directly to the gradebook.
Writing and Research — A wide range of writing, grammar and research tools and access to a variety of academic journals, census data, Associated Press newsfeeds, and discipline-specific readings help you hone your writing and research skills.
Career Footprint — This feature explores industry-related career profiles and helps students learn about various career options.
