Full Description
The 2/e of this brief book profiles employment opportunities in media and points out often overlooked options for students seeking a job in the highly selective and competitive media world. Included is a discussion of portfolio development and valuable appendices with state and job websites.
Contents
1. Overview of Media CareersThe Media FieldsOccupational StatisticsCareer CategoriesBroadcastingMotion Picture and Video IndustriesAdvertising and Public Relations2. Print, Magazine, and PhotojournalismThe Written WordNewspapersMagazinesEditorial Employment Sectors in PrintThe Editorial StaffRelated Editorial PositionsNon-Editorial Employment Sectors in Print3. Audio and RadioThe Evolution of RadioThe Traditional Radio IndustryEmployment Opportunities in RadioOn-Air and ProductionNewsSales and SupportAudio Positions That Complement VideoThe Music Recording Industry4. Television and Broadcast VideoThe Dominance of TelevisionTelevision MarketsThe NetworksSalaries and Job ExpectationsTelevision Station PositionsEmployment ForecastsNewsSales and TrafficProductionEngineering5 Corporate and Non-Broadcast MediaMedia for Specific AudiencesIn-House Media GroupsCorporate ProductionProduction Designations and Descriptions6 Motion PicturesThe Motion Picture IndustryFeature Film ProductionCommercial ProductionMusic Video ProductionProduction Designations and Descriptions7 New MediaThe Growth of New MediaTelevisionRadioMotion PicturesPortable and Wireless TechnologiesVideo GamesProduction Designations and Descriptions8 Advertising and Public RelationsCareers in Advertising and Public RelationsAdvertisingPublic RelationsJob OutlookOccupational Designations and Descriptions9 Educational MediaInterconnecting Mass Media and EducationUndergraduate ProgramsGraduate ProgramsTerminal and Non-Terminal DegreesPositions at Colleges and UniversitiesPositions at Middle and High SchoolsDistance Learning and Access Channels10 Portfolio DevelopmentCompetition in the Job MarketPortfoliosThe ResumeThe Cover LetterThe Video Demo TapeThe Slate and Contact InformationVideo Samples for the Demo TapeWriting SamplesThe Audio Demo TapeTearsheets and CampaignsSubmitting the PortfolioAppendix A: State WebsitesAppendix B: Employment WebsitesAppendix C: Collegiate Media Organizations
