Full Description
Political Campaign Communicationouts of political campaigning through the eyes of both an academic and a political consultant.This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many texts in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.
Contents
PrefacePART ONE An Overview of Political Communication Issues.1 Political Communication: An Introduction2 Political Socialization: The Development of Political Attitudes3 Campaign Strategies4 The Image of the Political Candidate5 Media Theory and Political CommunicationPART TWO The Campaign Team6 Campaign Organization7 Campaign Communication in the Mass Media8 Campaign Communication: Direct Voter Contact9 Political Speeches10 Cyberspace: The Internet and Political Communication11 Political PollingPART THREE Campaign Concerns12 Press Coverage and Media Relations13 The Role of Political Money14 The Role of Interpersonal Influence15 Critical Event Analysis16 Ethical Questions in Political CommunicationReferencesIndex
