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基本説明
Addresses issues such as outsourcing, how to obtain and maintain dominance, and price discrimination.
Full Description
This book provides an excellent theoretical grounding in the key economic principles of strategy with a focus on the routes to and the constraints on value creation. Assuming little prior knowledge of economics, the book presents economic concepts accessibly and concisely. With little use of algebra it follows a clear and logical structure, divided into three main areas: Eliminate or Dominate, Co-operate, and Create Sustainable Advantage. Pedagogically enhanced, each chapter will feature: learning objectives, keywords, discussion questions, tasks and problems, learning outcomes, European examples and case studies, and further reading. This text is supported by a companion web site containing an Instructors Manual and PowerPoint slides.
Contents
1. Introduction; 2. Understanding Organisational Purpose and Assessing Performance; 3. Costs: Understanding the Fundamental Concepts; 4. Costs, Market Structure and Competitive and Corporate Strategy; 5. The Organization's Environment: Introduction; 6. Understanding Markets and Market Forces; 7. Understanding Competition and 'Market Attractiveness'; 8. Eliminate or Dominate the Competition: Understanding Monopoly, its Uses and its Limits; 9. Cooperate or Coordinate with the Competition: Understanding Rivalry and Interdependence; 10. Create a Sustainable Competitive Advantage; 11. Understanding Corporate Boundaries and the Search for Value: Vertical Integration and Disintegration; 12. Understanding Corporate Boundaries and the Search for Value: Diversification and Refocusing; 13. Understanding Methods of Changing Corporate boundaries; 14. Option Appraisal and Evaluation
