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基本説明
With international/comparative examples.
Full Description
Cooperation has become the leading strategy adopted by business and other organizations. It is taking on new forms that are adapted to changing market expectations and technological possibilities in the rapidly evolving business environment. This new edition of Cooperative Strategy provides a comprehensive view of the practical and theoretical literature concerning cooperative strategies, and the alliance and network organizational forms that are the enablers of these strategies. It takes the reader through the stages of developing a cooperative alliance, from choosing a cooperative form and selecting partners, to establishing an alliance and managing the process of cooperation. It examines cooperative strategies in different sectors as well as internationally, and discusses performance criteria and evolution of cooperation over time. With insights from internationally recognized experts on cooperative strategy, this book presents extensive research on the topic while also addressing practical issues of alliance management.
Contents
1. Introduction ; PART I: THEORY AND COOPERATIVE STRATEGIES ; 2. Economic Perspectives and Motivations ; 3. Organizational Perspectives and Motivations ; 4. Social Relationships and Trust in Cooperative Strategies ; PART II: BUILDING COOPERATIVE STRATEGIES ; 5. The Process of Alliance Strategy ; 6. Partner and Form Selection ; 7. Networks and Virtuality ; PART III: MANAGING COOPERATION ; 8. General Management ; 9. Ownership, Control, and Governance ; 10. Learning and Information Management in Cooperative Ventures ; 11. Human Resource Management ; 12. Culture ; 13. Emerging Markets ; PART IV: SUCCESS, FAILURE, AND CHANGE IN COOPERATIVE STRATEGIES ; 14. Success and Failure in Alliances ; 15. Evolution and Change in Alliances ; 16. Conclusions and the Future