戦略：精選論集 Strategy and Strategists

Cunningham, James/ Harney, Brian

Oxford University Press（2012/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 720 p.
• 言語 ENG
• 商品コード 9780199219711
• DDC分類 658.4012

基本説明

Offers a stimulating exploration of the key theoretical contributions and debates in strategic management.

Full Description

Strategy and Strategists provides an illuminating exploration of strategy and its implications for business. Adopting a critical and reflective approach, the authors guide the reader through the complexities of strategy, clearly presenting the conflicting viewpoints and arguments in this exciting and fast-moving field.

Business examples throughout the text elucidate strategy theory, providing future managers and executives with the awareness and knowledge necessary to test perspectives and draw their own conclusions. Linking literature to contemporary developments, this engaging textbook is invaluable reading for all students of strategy.

Online Resource Centre:

For Lecturers:

PowerPoint Slides
Teaching notes for long cases
Guide to answering questions on readings
Answers to discussion questions
Sample examination questions
All figures from the book

For Students:

Multiple choice questions
Updates to the case studies
Annotated weblinks
Guidance to further readings

Contents

PART ONE. DISCOVERING STRATEGY AND STRATEGISTS; PART TWO. FOUNDATIONS OF ADVANTAGE; PART THREE. ROUTES TO ADVANTAGE; PART FOUR. REALIZING ADVANTAGE; PART FIVE. SUSTAINING ADVANTAGE; PART SIX. REDISCOVERING STRATEGY AND STRATEGISTS