Introduction to Business Management （9TH）

Badenhorst-Weiss, JA/ Brevis-Landsberg, T/ Cant, MC

Oxford University Press Southern Africa（2013/10発売）

• ページ数 608 p.
• 言語 ENG
• 商品コード 9780199059829
• DDC分類 658

Full Description

Introduction to Business Management ninth edition explores the business environment in which we operate. It explains management principles such as planning, organising, leading, and controlling. It also has an in-depth focus on the functional areas of human resources, marketing, public relations, financial management, operations management, and purchasing and supply management.

South Africa's leading introductory business management textbook continues to introduce students from undergraduate and diploma courses, as well as MBA courses, to the dynamics of the organisational environment.

Contents

1 THE BUSINESS WORLD AND BUSINESS MANAGEMENT; 2 ENTREPRENEURSHIP; 3 THE ESTABLISHMENT OF BUSINESS; 4 THE BUSINESS ENVIRONMENT; 5 CORPORATE SOCIAL RESPONSIBILITY; 6 INTRODUCTION TO GENERAL MANAGEMENT; 7 PLANNING; 8 ORGANISING; 9 LEADING; 10 CONTROLLING THE MANAGEMENT PROCESS; 11 OPERATIONS MANAGEMENT; 12 HUMAN RESOURCE MANAGEMENT AND THE SA LABOUR LEGISLATIVE FRAMEWORK; 13 MARKETING MANAGEMENT; 14 FINANCIAL MANAGEMENT; 15 PURCHASING AND SUPPLY MANAGEMENT