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Full Description
Economic and Management Research is a step-by-step guide to doing research. It guides students systematically through the research process by helping them to plan a research project, execute the research by using the best methodology and report on the findings. The book focuses on both quantitative and qualitative research methods, as well as mixed methods.
Contents
PART 1: PLANNING; 1. INTRODUCTION TO RESEARCH; 2. THE RESEARCH PROBLEM; 3. THE LITERATURE REVIEW; 4. THE RESEARCH PROPOSAL; PART 2: DOING; 5. RESEARCH DESIGN; 6. QUANTITATIVE DATA COLLECTION; 7. ANALYSING AND INTERPRETING QUANTITATIVE DATA COLLECTION; 8. QUALITATIVE DATA COLLECTION; 9. ANALYSING AND INTERPRETING QUALITATIVE DATA; PART 3: REPORTING; 10. RESEARCH REPORTING; 11. ACADEMIC LITERACY



