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Full Description
In the face of constant change, the nature of business must evolve rapidly if it is to remain relevant to society at large. How then should business change to meet the requirements of the 21st century, in which unbridled globalization and technological advancements are having profound affects on the wellbeing and prosperity of both the people and the planet? The achievement of purpose is the key to successful transformation - not just having a purpose, but making that purpose real at every level of the organization.
This is the first book to provide a precise description of how companies can put purpose into practice. Based on a groundbreaking research project undertaken jointly between the Saïd Business School at the University of Oxford and Mars Catalyst, the think tank of Mars Inc., it provides a highly accessible account of how companies should determine and implement their corporate purposes. It outlines why corporate purpose is so important and how it can both address the major challenges the world faces today and deliver enhanced performance for business.
Fourteen detailed case studies illustrate how companies of different sizes, sectors, and geographies have put purpose into practice and their experiences of doing so. These cases give deep insights into the way in which companies can build purposeful businesses, map and shape their ecosystems, identify failures and problems, align management, and create partnerships to deliver their purposes against which they can measure their performance.
The achievement of purpose is a very real issue that every responsible leader in business, finance, and business academia must now face. This book will equip executives, managers, investors, and policymakers with the tools that they require to understand how the notion of corporate purpose should become a corporate reality.
Contents
Part I
1: Colin Mayer and Bruno Roche: Introduction
2: Colin Mayer and Bruno Roche: Overview
Part II
3: Martyn Percy: Bread And Honey: Social Flourishing, Mutuality, and Economics
4: Jay Jakub: Roots of the Economics Of Mutuality
5: Catherine Dolan, Bojan Angelov, and Paul Gilbert: The Meaning of Mutuality
6: Alastair Colin-Jones and Sudhir Rama Murthy: Mutuality and Concepts of Responsible Business
7: Sylvain Remy, Julie Kolokotsa, Jan Ondrus, Yassine El Ouarzazi, and Nicolas Glady: Purposeful Ecosystem Orchestration
8: Yassine El Ouarzazi: Ecosystem Orchestration in Practice
9: Sudhir Rama Murthy and Alastair Colin-Jones: Creating Cross-Sector Partnerships
10: Francesco Cordaro, Alain Desdoigts, Justus von Geibler, and Claudia Senik: Measuring Non-Financial Forms of Capital
11: Marcel Fafchamps: Building Social Capital
12: Claudia Senik: Wellbeing at Work as Human Capital
13: Richard Barker: Accounting for Natural Capital
14: Robert Eccles and François Laurent: Implementing a Mutual Profit-And-Loss
15: Robert Eccles and Judith Stroehle: The Impact of Mutual Profit on Business Behaviour
16: Muhammad Meki, Kate Roll, and Simon Quinn: Mutuality and The Potential of Microequity
17: Jonathan Michie: The Impact of Mutuality on Ownership
18: Helen Campbell Pickford: The Influence of Large Investment Funds
19: Andreas G. F. Hoepner and Qian Li: The Impact of NGO Activism
Part III
20: Alastair Colin-Jones, Alexandra Berreby, Caroline Sorlin, Hannah Radvan, and Justine Esta Ellis: Bel Group: Harnessing the Power of an Informal Distribution Network
21: Sudhir Rama Murthy, Mike Barry, and Justine Esta Ellis: Marks and Spencer: A Food Sustainability Scorecard for Suppliers
22: Yassine El Ouarzazi, Lionel Khalil, Aida Hadzic, Kate Roll, Judith Stroehle, and Vikram Vora: Sabka Dentist: Taking Accessible Dental Care to Scale
23: Hugh Locke, Atlanta McIlwraith, Lionel Khalil, and Kate Roll: Timberland and the Smallholder Farmers Alliance: Creating a Data-Driven Smallholder Cotton Supply Chain in Haiti
24: Louise Koch, Stephen Roberts, and Justine Esta Ellis: Dell: The Business Case for a Sustainable Supply Chain
25: John Khoo, Miriam Turner, and Justine Esta Ellis: Interface Inc.: Turning an Environmental Problem Into a Business Opportunity
26: Justine Esta Ellis, Alastair Colin-Jones, Jean-Marie Solvay, and Michel Washer: Solvay Chemical: A Tool For Identifying And Planning Sustainable Business Strategies
27: Helen Campbell Pickford, David Nash, and Justine Esta Ellis: Z Zurich Foundation: Building the Case for Effective Insurance in Flood Prone Areas
28: Justine Esta Ellis, Alastair Colin-Jones, and Jamie Hartzell: Divine Chocolate: Creating Sustainable Value in the Cocoa Sector Through Mutual Ownership
29: Justine Esta Ellis, Alastair Colin-Jones, and Ibon Zugasti: Mondragon: Maintaining Resilience Through Cooperative Strategies
30: Lydia J. Price, Liu Xiaowen, and Ni Jing Hua: JD.com: Using E-Commerce to Alleviate Rural Poverty in China
31: Taryn Bird, Aida Hadzic, Kate Roll, and Judith Stroehle: Kate Spade New York: Integrating Social Purpose Into Core Business Operations
32: Ben Jackson and Genevieve Joy: Mahindra Firstchoice: Orchestrating the Used Cars Ecosystem
33: Ben Jackson and Yassine El Ouarzazi: Novo Nordisk: An Ecosystem Approach to Preventing Diabetes
Part IV
34: Colin Mayer and Bruno Roche: Conclusion
