Full Description
With features and activities that encourage active learning and critical thinking, this book will improve skills across a range of areas. SL and HL are both covered entirely. This course book places the subject in a broader context, with features about famous figures in business and management, as well as a strong emphasis on Theory of Knowledge. International case studies are used to enhance the syllabus content and bring the real world consequences of business to light. Group and individual activities and a bank of examination-style questions are also included.
Contents
UNIT 1:BUSINESS ORGANIZATIONS AND MANAGEMENT ; UNIT 2; UNIT 3: ACCOUNTS AND FINANCE ; UNIT 4: MARKETING ; UNIT 5: OPERATIONS MANAGEMENT ; UNIT 6: BUSINESS STRATEGY ; INTERNAL ASSESSMENT ; EXTENDED ESSAY ; EXTERNAL ASSESSMENT ; FURTHER READING ; GLOSSARY
