Full Description
While academic programs prepare public health graduates for the technical challenges of practice, many professionals new to the field also need training in the cross-cutting strategic skills required for successful leadership and management of health agencies. Successful practitioners blend subject matter expertise with administrative and leadership acumen to ensure that improvements in public health reach the communities they serve.
Building Strategic Skills for Better Health: A Primer for Public Health Professionals offers a dynamic guide for implementing and developing leadership, management, and advocacy skills to transform public health work across disease-focused services toward integrated population health initiatives. Authored by key leaders in public health, this professional primer defines the nine essential strategic skills for effective public health practice across public health specialties:
· Systems and Strategic Thinking
· Change Management
· Justice, Equity, Diversity, and Inclusion
· Effective Communication
· Resource Management
· Data-Based Decision-Making
· Policy Engagement
· Community Engagement
· Cross-Sectoral Partnerships
Building Strategic Skills for Better Health equips professionals at all levels with the workforce-readiness tools and knowledge needed to thrive in today's public health agencies.
Contents
Introduction to the Strategic Skills Framework
Michael R. Fraser and Brian C. Castrucci
Chapter 1: What PH WINS Tells Us About the Interests, Needs, and Satisfaction of the Public Health Workforce
Katie Sellers, Moriah Robins, and Kyle Bogaert
Chapter 2: Vision, Mission, Strategy, and Culture as Core Concepts of Public Health Practice
Michael R. Fraser
Chapter 3: Systems Thinking for Public Health Professionals
Jane Branscomb with James E. Dills, Glenn Landers, Karen J. Minyard, and Kristen Hassmiller Lich
Chapter 4: Change Leadership: The Opportunity for a Renewed Public Health Vision
Christina R. Welter, Kris Risley, Cynthia D. Lamberth, Jeannine Herrick, and Steve Orton
Chapter 5: Leading Change at the Team and Organizational Levels
Jeannine Herrick, Christina R. Welter, and Steve Orton
Chapter 6: Leading with a Health Equity Lens
Jewel Mullen
Chapter 7: Effective Communication
Renata Schiavo and Mayela Arana
Chapter 8: Managing and Leading in a Public Health 3.0 Era
Michael R. Fraser
Chapter 9: Problem-Solving and Decision-Making Skills for Public Health Practice
Michael R. Fraser
Chapter 10: Purpose, Passion, and the Public's Health: A Brief Guide to Employee Motivation and Engagement for Public Health Leaders and Managers
Amber Williams, Michael R. Fraser, and Robin Matthies
Chapter 11: Using Data to Guide Public Health Action and Societal Change
Catherine C. Slemp
Chapter 12: Strategic Resource Management
Edward M. Cahill
Chapter 13: Justice, Equity, Diversity, and Inclusion in Public Health: Leveraging the Power of Diverse Teams to Optimize the Public's Health
Michael R. Fraser
Chapter 14: Growing Strategic Skills to Support Innovation in Governmental Public Health
Jessica Fisher, Reena Chudgar, and Grace Castillo
Chapter 15: Overview: Moving from Programs to Policies: The Public Health Professional as Advocate
Edward L. Hunter and Grace Castillo
Chapter 16: Policy Development and Engagement: Turning Evidence into Action
Katrina Forrest and Shelley Hearne
Chapter 17: Evidence-Based Policy Making and Public Health Practice
Marcus Plescia and Ross C. Brownson
Chapter 18: Public Health Informatics, Big Data, Advanced Analytics, and Emerging Technology
William J. Kassler
Chapter 19: Public Health's Essential Ingredient: Inclusive Community Engagement
Manal J. Aboelata and Sheila B. Savannah
Chapter 20: An Advocacy Primer for Public Health Practice
Carolyn Mullen and Laura Hanen
Afterword: Leading Public Health: A Look Ahead
Marissa J. Levine
