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Full Description
Are you a musical theatre fan who loves TikTok? Or are you curious about how this social media app has changed musical theatre fandom - and even the concept of the musical itself?
TikTok Broadway: Musical Theatre Fandom in the Digital Age takes readers inside the world of TikTok Broadway, where fans create, expand, and canonize musical theatre through viral videos. It argues that TikTok democratizes musical theatre fan cultures and spaces, creating a new canon of musical theatre that reflects the preferences and passions of the fans. Readers will also see how TikTok Broadway influences other aspects of U.S. popular culture, from Broadway shows to TV adaptations.
From Six and Beetlejuice to Wicked and Ratatouille: The TikTok Musical, this book covers the most popular and innovative musical theatre content on TikTok. Author Trevor Boffone, a musical theatre scholar and a TikTok creator, shows how fans use the app to express their love for musical theatre, and how they collaborate to produce original works, such as Bridgerton: The Musical.
TikTok Broadway: Musical Theatre Fandom in the Digital Age shows how the app puts power in the hands of the fans.
Contents
Preface
Introduction: The Great Digital Way
Chapter 1 - Marketing Musicals the TikTok Way: The Unexpected Case of Beetlejuice
Interlude - All the Way from TikTok?! Damn!: Amber Ardolino's Digital Stage Door
Chapter 2 - Stealth Musicals: The TikTok Broadway Archive from Heathers to Six
Interlude - TikTok Self-Tapes: The Muny Legally Blonde Dance Call
Chapter 3 - DIY Diva Drag: Wicked's Elphaba on the TikTok Stage
Interlude - Mamma Mia! Here We Cosplay Again
Chapter 4 - Anyone Can Cook, Anyone Can Create: Ratatouille: The TikTok Musical
Interlude - We Don't Talk about TikTok: The Cultural Power of Encanto
Conclusion
Acknowledgements
Notes
Bibliography
Index
