米国共和党・民主党の全国委員会1912-2016年 National Party Organizations and Party Brands in American Politics : The Democratic and Republican National Committees, 1912-2016

Heersink, Boris

Oxford University Press Inc（2023/08発売）

Oxford University Press Inc（2023/08発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 360 p.
• 言語 ENG
• 商品コード 9780197695111
• DDC分類 324.2730904

Full Description

A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development.

Scholars have long debated the role and importance of the Democratic and Republican National Committees in American politics. In National Party Organizations and Party Brands in American Politics, Boris Heersink identifies a core DNC and RNC role that has thus far been missed: creating national party brands. Drawing on extensive historical case studies and quantitative analysis, Heersink argues that the DNC and RNC have consistently prioritized their role of using publicity to inform voters about their parties' policies and priorities from the beginning of the twentieth century onwards. Both committees invested heavily in political communication tools with the goal of shaping voters' perceptions of their parties. As Heersink shows, the DNC and RNC often have considerable freedom in determining what type of brands to promote, placing them in the center of major intra-party debates in the twentieth century--including Prohibition, civil rights, foreign affairs, and economic policy. Analytically rigorous and marshaling a vast body of research on US elections between 1912 and 2016, this book highlights how important national party organizations are in setting the agenda in American politics.

Contents

List of Tables
List of Figures
Acknowledgements
Chapter 1: Introduction: National Committees and Party Brands
Chapter 2: Examining DNC and RNC Party Branding Quantitatively: Presidential Control and National Committee Branding Decline
Chapter 3: Building Permanently Active National Committees, 1912-1932
Chapter 4: National Committees and the New Deal, 1933-1952
Chapter 5: "We Either Have a National Party or We Do Not Have," 1953-1968
Chapter 6: Managing Mixed-Ideological Parties, 1969-1980
Chapter 7: "Reagan's Party" vs. "Recapturing the Center of American Politics," 1981-2000
Chapter 8: "Near Obscurity": The Deterioration of National Committee Branding, 2001-2016
Chapter 9: Conclusion: The Past and Future of National Committees
References
Index