福音と印刷文化の伝播力 Empire of Print : Evangelical Power in an Age of Mass Media

Hazard, Sonia

Oxford University Press Inc（2025/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 336 p.
• 言語 ENG
• 商品コード 9780197608098
• DDC分類 277.3081

Full Description

Empire of Print offers a fresh account of evangelical power by uncovering how the American Tract Society (ATS) leveraged print media to spread its message across an expanding nation. One of the era's largest media corporations and a pillar of the benevolent empire, the ATS circulated some 5.6 billion printed pages between its founding in 1825 and the eve of the Civil War.

It wasn't just the volume of materials that mattered—it was the sophisticated media infrastructure that evangelicals developed for their message to reach readers, coast to coast. Media infrastructure refers to the material assemblages that work below the surface of media content, including the format of publications, the avenues of their movement, and the circumstances surrounding their reading. As a non-coercive yet effective form of power, infrastructure shaped how, when, and why readers engaged with evangelical texts.

While showing how the ATS became a formidable force in American society during the nineteenth century, Empire of Print opens larger questions about the entanglements among people, things, texts, and institutions, the dynamics of power in a media-saturated world, and the salience of race, class, and region in the distribution and reception of media.

Contents

Part 1. Production
Chapter 1: Tracts and the Powers of Media Format
Chapter 2: Books and the Problem of Class
Part 2. Distribution
Chapter 3: Distance and Distribution's Exclusions in the West
Chapter 4: The Racial Politics of Bookselling in the South
Part 3. Reception
Chapter 5: The Art of Colportage
Chapter 6: Weak Infrastructure in the Marketplace of Books
Epilogue