Principles of Business Management （2ND）

Strydom, Johan/ Kiley, Jerome/ de Beer, Andreas

Oxford University Press Southern Africa（2011/11発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 368 p.
• 言語 ENG
• 商品コード 9780195995992
• DDC分類 658

Full Description

Principles of Business Management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control. Emphasis is placed on management functions such as marketing, finance, operations management and purchasing and supply chain management.

Features such as information boxes, case studies, critical thinking boxes and glossaries engage the student and facilitate the application of learning.

Contents

PART 1 INTRODUCTION TO BUSINESS MANAGEMENT ; PART 2 MANAGEMENT TASKS ; PART 3 THE FUNCTIONAL AREAS OF MANAGEMENT ; PART 4 ENTREPRENEURSHIP AND THE BUSINESS PLAN