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Full Description
Business Cases is written to accompany Introduction to Business Management. It will also be suitable to use alongside any of our introductory business management books or even competitor titles that fall within this subject. Although Business Cases is a supplementary text, it will be prescribed. Students will need this title to complete assignments.
Contents
1. CSR/Sustainability ; 2. The changing business environment ; 3. Innovation / Ops mgmt ; 4. Entrepreneurship / the business plan ; 5. General management principles / the management process ; 6. HR/Industrial Psychology ; 7. Operations management ; 8. Marketing management ; 9. Purchasing management ; 10. Finance ; 11. International / SADEC business



