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Full Description
Starting with a broad overview of the meaning and scope of ethics and the development of ethical thought, the book puts forward the applications of ethical standards to business areas such as corporate governance, marketing and brand management, advertising, and finance. The discussion shifts to a more human level with the various issues of the workplace ethics as well as consumer rights. Special focus is given to ethical choices related to the environment, cyber space and criminal intimidation. Contemporary issues like corporate code of ethics, political correctness and the role played by NPO and NGO in upholding moral values are discussed in detail. Finally, several open-ended issues like Intellectual Property.
The book follows a debate-based approach where both for and against views are presented, followed by concept analysis and logical deductions. This approach is well aided with a number of caselets, case studies and end chapter review questions. This book will also serve as a useful reference for BBA faculty and professionals.
Contents
PART 1: MANAGERS AND MORALS: SETTING ETHICAL STANDARDS THE WAY OF MORAL KNOWLEDGE ; 1. Ethics: Meaning, Definition and Scope ; 2. Eastern and Western Ethical Thought and Business Practices ; 3. Doctrines, Dogmas and Business Management ; 4. Decision Making: Moral Reasoning and Its Implementation ; PART 2: MANAGERS AND MORALS: APPLICATION OF ETHICAL STANDARDS TO BUSINESS MANAGEMENT AREAS THE WAY OF MORAL ACTION ; 5. In the Marketplace ; 6. On the Billboard ; 7. The World of Finance ; 8. Customer the ultimate stakeholder ; PART 3: MANAGERS AND MORALS: MANAGING THE ORGANIZATION THE WAY OF DEFINING MANAGER'S ROLE IN THE ORGANIZATION ; 9. The Workplace Ethics ; 10. The Workplace and the individuals ; 11. The contemporary worker ; 12. On-job problems ; PART 4: CORPORATE CITIZEN: ORGANIZATION IN THE WORLD THE WAY OF THE NEW PERSON IN THE SOCIETY ; 13. Corporations ; 14. Institutionalization of Ethics for Corporations ; 15. Corporate Social Responsibility ; 16. Corporations in the World of Politics ; PART 5: MORALS AND MANAGERS: CHALLENGERS OF NEW AGE WORLD THE WAY OF ENCOUNTERING THE FUTURE ; 17. Challenges if environments ; 18. Challenges of Business in Cyber age ; 19. Challenges of Violence and business survival ; 20. Challenges of Unsolved Problems ; EPILOGUE: THE WAY OF THE PROFESSIONAL
