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基本説明
New in paperback. Hardcover was published in 2007. Indian corporates are beginning to respond to the 'market force of social expectation' through responsible business practices and contributions to social initiatives. Using illustrations, cases, and examples Mitra examines the efforts of the Indian corporate sector in this context.
Full Description
Discusses the varied aspects of corporate social responsiveness (CSR) in the Indian business world with the advent of globalization.