Full Description
Media and Society examines the role of the media in contemporary society and analyses representations of the world found in advertisements, film, television, photographs and language. It clearly presents theoretical approaches and includes many examples, definitions, issues questions and explanations to aid students' understanding. New this this Edition Updated case studies and 'Issues' boxes, which encourage students to reflect further on the issues discussed in each chapter. Margin notes and design make the text simple for students to navigate.
Contents
Part 1 Getting Ready2. Media Studies 3. What Do the Media Do to Us? Media and Society 4. What's in a Name? Language and the Social Construction of Reality 5. Mediation and Representation 6. Texts, Meanings, and Audiences 7. New Media and Technological Development Part 2 Pictures: Semiotic Analysis 8. Semiology 9. Reading Images and Advertisements 10. Model Essay: Semiotic Analysis of an Advertisement Part 3 Making Sense: Discourse, Ideology, and Hegemony 11. Defining Discourse and Ideology 12. Where Are Discourses and Ideologies Found? 13. Dominant Ideology and Hegemony 14. Culture Jamming and Counter-hegemony Part 4 Stories: Approaches for Narrative Analysis 15. Genres, Codes, and Conventions 16. The Language of Film: American Beauty 17. Narrative Structure and Binary Oppositions 18. Documentary and Reality TV 19. Why Stories? Part 5 Media and Identity: Representation, Impact, and Influence 20. Feminism, Postfeminism, and Ideologies of Femininity 21. Ideologies and Discourses of Masculinity 22. Ethnicity, Ideology, and the Media Part 6 But they Keep Moving the Posts: Postmodern and Global Perspectives 23. Stars and Celebrities 24. Postmodernism 25. Globalisation
