Full Description
An interdisciplinary study on design and visual culture in Pakistan, this book reflects social, commercial and geo-political changes influencing this region. It documents contemporary visual vernacular and provides an overview of the impact of diverse cultures assimilated over several millennia. A broad horizon of graphic expression is addressed: from architectural calligraphy to postage stamps, from steatite seals of the Indus Valley culture (4000 BC) and coinage toMughal manuscripts and cinema posters. Historic evidence is fused with contemporary expression, as well as 'fine arts' with 'applied arts'. Over 30 contributions from leading experts are organized into five sections: Dekh Magar Pyar Se (Look, but with Love) consists of indigenous popular icons, a majority drawing heavily from religion and mythology. Read! covers typography depicted by the Urdu, Persian, Arabic and English languages and script. Be Pakistani, Buy Pakistani celebrates consumer culture providing critique of some of the local retail packaging. Pakistan Zindabad! (Long Live Pakistan!) offers insight into the construct ofa national graphic identity after its Independence in 1947. Pre-partition Perspective is structured chronologically and offers an illustrated history of the region.It should be a sourcebook for designers, artists as well as students of communication and culture.
Contents
PART 1 ; DEKH MAGAR PYAR SE ; 1. Aina ; HASAN ZAIDI ; 2. Ru Kitch-Photography Backdrops Malcolm Hutcheson ; 3. Rehmat Ka Sayah 'In the Shadow of Mercy' Jurgen Wasim Frembgen ; 4. The Journey (Buraq - Jhoolay Lal - Zuljinnah) Durre S. Ahmed ; 5. Popular Unpopular - Truck & Miniature Imran Qureshi/Nazish Ataullah ; 6. W-11 Amean Jan ; 7. Faalnama Adeela Suleman ; 8. Political Symbols Saima Zaidi ; 9. Horsemen and Saviours Michel Boivin ; 10. The Mace and Sceptre (Pehelwaan Posters) Aasim Akhtar ; PART 2 ; READ ; 11. Calligraffiti Arif Mehmood ; 12. Not Reading the Writing on the Wall Jamal J. Elias ; 13. Jang Aasim Sajjad Akhtar ; 14. Ijtima Sohail Zuberi ; 15. Heroes and Zeroes Durre S. Ahmed ; PART 3 ; BE PAKISTANI, BUY PAKISTANI ; 16. Tibet Talcum Powder Durriya Kazi ; 17. Heavenly Ornaments - Najo Mehndi Naiza Khan ; 18. Drink of the East! Rooh Afza Zarminae Ansari ; 19. Karachi through green tinted bottles Mariam Ali Baig ; PART 4 ; PAKISTAN ZINDABAD ; 20. Beyond the Symbolic to the Significant Ayesha Jalal ; 21. Quaid-i-Azam S. Akbar Zaidi ; 22. Currents in Currency - Currency Notes Quddus Mirza ; 23. Brand Take-off! Pakistan Airlines Faraz Maqsood Hamidi ; 24. Postage Stamps Adil Salahuddin/Rubina Saigol ; PART 5 ; PRE-PARTITION ; 25. Arts and Crafts Nadeem Omar ; 26. Labels of Safety Matches Lutfullah Khan ; 27. Khamsa of Nizami - Mughal Manuscripts Akbar Naqvi ; 28 . Guru Nanak Shah Faqir Francisco Jose Luis ; 29 . Coins Asma Ibrahim ; 30 . Storyboards in Stone - Gandhara Ivana Prazic ; 31. Indus Valley Seals Mark J. Kenoyer ; 32 . Billboards Arif Hasan
