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Full Description
Tourism is ideal for pre-work students, studying at pre-intermediate to upper-intermediate levels, who will need to use English in work situations.
Tourism is divided into three levels: Provision, Encounters, and Management. Each of these levels develops the vocabulary, language, and skills that students will need to communicate effectively with customers and colleagues, whether working in an administrative or managerial role.
Contents
1. What is tourism? ; Facts and statistics about your country, job skills ; 2. World destinations ; Different destinations - different customers, favourite places ; 3. Tour operators ; The personal touch, tour operators in your country, package holidays ; 4. Tourist motivations ; Old and new tourism, reasons for travel, passenger survey, the changing face of tourism ; 5. Travel agencies ; Identifying needs, local travel agency evaluation, presenting a product, the sales process, the impact of the internet ; 6. Transport in tourism ; Exceeding expectations, transport in your country ; 7. Accommodation ; Local accommodation, taking reservations over the phone, unusual accommodation ; 8. Marketing and promotion ; Local tourism promotion, learning from customers, analysing product ; 9. The airline industry ; Carbon offset schemes, revolution in the skies, the air travel route map ; 10. Holidays with a difference ; Ability and suitability, cultural trips, cultural differences ; 11. Reservations and sales ; Putting on the pressure, taking a booking, handing over tickets ; 12. Airport departures ; Care and control, airport factfile, working in airports
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