Full Description
The Oxford Handbook of Consumption consolidates the most innovative recent work conducted by social scientists in the field of consumption studies and identifies some of the most fruitful lines of inquiry for future research. It begins by embedding marketing in its global history, enmeshed in various political, economic, and social sites. From this embedded perspective, the book branches out to examine the rise of consumer culture theory among consumer researchers and parallel innovative developments in sociology and anthropology, with scholarship analyzing the roles that identity, social networks, organizational dynamics, institutions, market devices, materiality, and cultural meanings play across a wide variety of applications, including, but not limited to, brands and branding, the sharing economy, tastes and preferences, credit and credit scoring, consumer surveillance, race and ethnicity, status, family life, well-being, environmental sustainability, social movements, and social inequality. The volume is unique in the attention it gives to consumer research on inequality and the focus it has on consumer credit scores and consumer behaviors that shape life chances. The volume includes essays by many of the key researchers in the field, some of whom have only recently, if at all, crossed the disciplinary lines that this volume has enabled. The contributors have tried to address several key questions: What motivates consumption and what does it mean to be a consumer? What social, technical, and cultural systems integrate and give character to contemporary consumption? What actors, institutions, and understandings organize and govern consumption? And what are the social uses and effects of consumption?
Contents
Introduction: Situating Consumers and Consumption
Frederick F. Wherry and Ian Woodward
Part I: Key Contemporary Themes
1. The Social Embeddedness of Marketing
Stefan Schwarzkopf
2. The Sharing Economy
Juliet B. Schor and Mehmet Cansoy
3. Prosumption: Contemporary Capitalism and the "New" Prosumer
George Ritzer
4. Consumer Culture Theory
Eric J. Arnould and Craig J. Thompson
5. A Sociological Critique and Reformulation of Brands
Thomas C. O'Guinn, Albert M. Muñiz, Jr., and Erika Paulson
6. Relational Work and Consumption
Nina Bandelj and Christopher W. Gibson
7. Meaningful Objects and Consumption
Sophie Woodward
8. Bourdieu, Distinction, and Aesthetic Consumption
Omar Lizardo
Part II: Organizing Consumption
9. Taste, Legitimacy, and the Organization of Consumption
Jennifer Smith Maguire
10. Cultural Markets and Consecration
Marc Verboord
11. Emotions in Consumer Studies
Eva Illouz and Yaara Benger Alaluf
12. Young People and Consumption: The Changing Nature of Youth Consumption in an Era of Uncertainty and Digital Experience
Konstantinos Theodoridis and Steven Miles
13. Consumption as Production: Data and the Reproduction of Capitalist Relations
Ulises A. Mejias and Nick Couldry
Part III: Consumer Transactions, Relations, and Devices
14. Household Finances and Credit Visibility
Frederick F. Wherry
15. The Cultivation of Market Behaviors and Economic Decisions: Calculation, Qualculation, and Calqulation Revisited
Franck Cochoy
16. Consumer Transactions: Consumer Banking
Zsuzsanna Vargha
17. Consumer Credit Surveillance
Alya Guseva and Akos Rona-Tas
Part IV: Inequality and Stratification
18. Omnivorousness, Distinction, or Both?
Josée Johnston, Shyon Baumann, and Merin Oleschuk
19. The Development of Ethnoracial Market Segments: Lessons from the US Latino Media Market
G. Cristina Mora
20. Race and Consumer Inequality
Geraldine Rosa Henderson and Kathy Zhang
21. Fashion and Its Gendered Agendas
Ashley Mears
22. Gentrification and Urban Inequality
Richard E. Ocejo
23. Branding National Identity in an Unequal World
Melissa Aronczyk
Part V: Practices, Performances, and Identities
24. Subcultures and Consumption
John W. Schouten
25. Taste, Sensation, and Skill and Skill in the Sociology of Consumption
David Wright
26. Food Tastes
Jennifer A. Jordan
27. Gender as a Critical Perspective in Marketing Practice
Susan Dobscha and Gry Høngsmark-Knudsen
28. Consumer Cities, Scenes, and Ethnic restaurants
Daniel Silver and Terry Nichols Clark
Part VI: Reformulating Markets
29. Ethical Consumption
Keith Brown
30. Affluence, Anti-Consumerism, and the Politics of Consumption
Kim Humphery
31. Linking Environmental Sustainability and Consumption
Amanda M. Dewey and Dana R. Fisher
