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Full Description
Capturing the taste of the industry, Tourismexplores this exciting field using a systems approach. Building on the author's experience, it looks at the characteristics of tourism and the demand side first, then organizing tourism, followed by the operating sectors. Full-color photographs, industry profiles, and a career emphasis reveal the opportunities tourism holds for both consumers and professionals. Special geography spotlights examine the reasons people travel and the places people go.
Contents
PART Iand Present Tourism 2. Motivation for Leisure Travel 3. Tourism Marketing 4. Tourism Economics PART II: ORGANIZING TOURISM 5. Tourism Organizations and Policy 6. Tourism Planning and Sustainable Development 7. Tourism Research PART III: OPERATING SECTORS 1 8. Attractions and Entertainment 9. Conventions, meetings and Expositions PART IV: SOCIAL, CULTURAL, HERITAGE AND ECOTOURISM 10. Tourism Sociology 11. Cultural and Heritage Tourism 12. Ecotourism PART V: OPERATING SECTIONS 2 13. Distribution Organizations 14. Transportation 15. Lodging and Restaurants 16. Tourism in the Future