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Full Description
Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing ("UbiComp") is the next game-changing technology. Leading expert Bo Begole, the director of PARC's UbiComp Center, shows executives, technology managers, and entrepreneurs how to successfully incorporate UbiComp into their own products, services, and strategies. Begole introduces the technologies of UbiComp, shows how they fit together, and identifies the challenges and opportunities they present. Next, he answers the key questions decision-makers and strategists ask most often about UbiComp, including:What is it, why does it matter, and how will it impact my business? What industries will be most affected first? Which parts of my organization will UbiComp change most? What UbiComp solutions should we consider for our internal business processes? How should I position my company for these transformations? What barriers must we overcome and which barriers can we erect for our competitors? What should I build, partner, or buy? What barriers does my company need to overcome to adopt a UbiComp-based business?
Contents
About the Author xiChapter 1 Introduction1Section I: Background and Capabilities of Ubiquitous ComputingChapter 2 Profound Technologies 7Chapter 3 Harmless if Used as Directed 31Chapter 4 Still Stupid after All These Years 53Chapter 5 Missing Ingredients 83Section II: Business Opportunities Chapter 6 Making Choices 101Chapter 7 The Soft Sell: Personalized Marketing 111Chapter 8 Breaking Out of the Supply Chain Gang 137Chapter 9 Discontinuous Connections 173Chapter 10 Coordination 187Chapter 11 Clear Sailing 201Chapter 12 Ubiquitous Business 229Appendix Further Reading 241Index 243
