Better Green Business : Handbook for Environmentally Responsible and Profitable Business Practices

Olson, Eric G., Ph.D.

Ft Pr（2009/10発売）

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製本 Hardcover:ハードカバー版／ページ数 234 p.
言語 ENG
商品コード 9780137010172
DDC分類 658.4083

Full Description

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric Olson shows how to systematically drive "win-win-win" gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olson's business-focused guidance covers every step of your green business program, from strategy formulation through continuous improvement. He first offers a complete framework for approaching and formulating green strategy, using case studies to identify potential opportunities and business benefits. Next, using real case studies, he demonstrates how to define initiatives, construct roadmaps for transforming vision into reality, and link each investment to business strategy, so businesses can accurately measure results. Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM's breakthrough Green Sigma approach.He also identifies new opportunities to drive value by "instrumenting the planet," and introduces new technologies that make this possible. Finally, Olson assesses long-term trends that will make "green business" even more crucial in the coming years.

Preface xv Part IChapter 1: Driving Forces and Challenges That Organizations Face 3 Chapter 2: Formulate Green Strategy to Complement Traditional Strategy 23 Chapter 3: Green Strategy Supports Operational Improvements 43 Chapter 4: Make Green Strategy Actionable with a Proven Approach 59 Part II: Apply Proven Transformation Methods Chapter 5: Transformation Methods and Green Sigma 85 Chapter 6: Applying Green Sigma to Optimize Carbon Emissions 107 Part III: Technology Innovations and Solutions Chapter 7: Instrumenting the Planet for an Intelligent, Sustainable World 123 Chapter 8: Technology That Supports Instrumenting the Planet 141 Chapter 9: Business Considerations for Technology Solutions 157 Part IV: Conclusions Chapter 10: Critical Trends Shaping the Future 175 Endnote References 185