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Full Description
Discover how AI is revolutionizing content marketing and SEO, empowering marketers to optimize, scale, and thrive. Catherine Seda and Jenny Halasz, content marketing and SEO experts, help marketers navigate the AI transformation by exploring the impact and risks of AI on digital marketing, while providing effective strategies.
Key Topics Covered:
Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it's crucial for executives and employees to adapt
AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google's EEAT standards, and navigate evolving search algorithms
Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it
E-commerce Challenges: Uncover common content, SEO, and reputation obstacles in e-commerce and see how AI can enhance site performance and customer experience
Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies
AI, Analytics, and Human Insight: Gain clarity on combining AI with human analysis to drive smarter, high-impact marketing performance
AI-Powered Content Marketing and SEO is the essential guide for marketers looking to harness the power of AI in their strategies. By providing a balanced approach to automation and human creativity, this book ensures that brands can build authority, meet customer needs, and navigate the complexities of modern SEO. With its actionable frameworks and insights, it fills a critical gap in the market, making it a must-read for anyone involved in digital marketing.
Contents
Chapter 1 AI's Impact on Marketers
Chapter 2 Customer Needs
Chapter 3 Search, Personalization, and SEO
Chapter 4 Authenticity and Authority
Chapter 5 Social Media and Authority Signals
Chapter 6 Bias, Ethics, and Legal Risks
Chapter 7 Marketing Operations and Automation
Chapter 8 AI, Analytics, and Human Insight
Chapter 9 Maximizing Ecommerce with AI
Chapter 10 Empowering Nonprofits with AI
Chapter 11 AI in Regulated Industries
Chapter 12 Tools and Resources
