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Full Description
Now in its third edition, Logo Design Love is a trusted resource for designers who want to create iconic brand marks.
Fully revised and expanded, this edition features new case studies, updated professional insights, and a deeper look at the evolving role of logos in today's brand landscape. With a focus on real-world application, writer and identity designer David Airey walks readers through the complete process of crafting a successful logo—from shaping a project brief to presenting final work with confidence.
Inside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life.
The book features work from acclaimed designers and studios including Pentagram, Chermayeff & Geismar & Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work.
In Logo Design Love: A guide to creating iconic brand identities, 3rd Edition, you'll learn:
Why logos matter, and how they shape the way we experience brands
How storytelling, strategy, and simplicity work together in iconic design
What to consider when creating a new mark or refreshing an existing one
How to price your work and communicate its value to clients
How to navigate client conversations, from first meeting to final presentation
Ways to stay motivated, manage feedback, and grow your confidence as a designer
Practical advice to sharpen your logo design process
What it takes to build an identity system that goes beyond the logo
Whether you're designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.
Contents
Part I: The Importance of Brand Identity
Chapter One: We're Surrounded
Chapter Two: It's the Stories We Tell
Chapter Three: Elements of Iconic Design
Part II: The Process of Design
Chapter Four: Laying the Groundwork
Chapter Five: Skirting the Hazards of a Redesign
Chapter Six: Pricing Design
Chapter Seven: From Pencil to Presentation
Chapter Eight: The Art of the Conversation
Part III: Moving Forward
Chapter Nine: Staying Motivated
Chapter Ten: Your Questions Answered
Chapter Eleven: 31 Practical Logo Design Tips
Chapter Twelve: Beyond the Logo
