International Business : The Challenges of Globalization （9TH）

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International Business : The Challenges of Globalization （9TH）

Wild, John/ Wild, Kenneth

ウェブストア価格 ¥48,194（本体¥43,813）
Pearson（2019/01発売）
外貨定価 UK£ 157.49
ポイント 438pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 448 p.
言語 ENG
商品コード 9780134729220
DDC分類 658.049

Full Description

For courses in international business.

Cultural focus helps students understand key concepts in international business

International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers.The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidily changing world.

Also available with MyLab Management

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Note: You are purchasing a standalone product; MyLab Management does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Management, search for:

0134890493 / 9780134890494 International Business: The Challenges of Globalization Plus MyLab Management with Pearson eText -- Access Card Package, 9/e

Package consists of:

0134729226 / 9780134729220 International Business: The Challenges of Globalization

0134732014 / 9780134732015 MyLab Management with Pearson eText -- Access Card -- for International Business: The Challenges of Globalization

PART I: GLOBAL BUSINESS ENVIRONMENT

Globalization

PART II: NATIONAL BUSINESS ENVIRONMENTS

Cross-Cultural Business
Political Economy and Ethics
Economic Development of Nations

PART III: INTERNATIONAL TRADE AND INVESTMENT

International Trade Theory
Political Economy of Trade
Foreign Direct Investment
Regional Economic Integration

PART IV: THE INTERNATIONAL FINANCIAL SYSTEM

International Financial Markets
International Monetary System

PART V: INTERNATIONAL BUSINESS MANAGEMENT

International Strategy and Organization
Analyzing International Opportunities
Selecting and Managing Entry Modes
Developing and Marketing Products
Managing International Operations
Hiring and Managing Employees