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Full Description
For one-semester courses in Principles of Microeconomics. The Relevance of Economics Through Real-world Business ExamplesOne of the challenges of teaching Principles of Microeconomics is fostering interest in concepts that may not seem applicable to students' lives. Microeconomics with MyEconLab makes economics relevant by demonstrating how real businesses use economics to make decisions every day. And with an ever changing U.S. and world economy, the Sixth Edition has been updated with the latest developments using new real-world business and policy examples. Regardless of their future career path-opening an art studio, trading on Wall Street, or bartending at the local pub-students will benefit from understanding the economic forces behind their work. Also Available with MyEconLab (R)This title is available with MyEconLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for: 0134435052 / 9780134435053Microeconomics Plus MyEconLab with Pearson eText (1-semester access) -- Access Card PackagePackage consists of:0134106245 / 9780134106243 Microeconomics0134125886 / 9780134125886 MyEconLab with Pearson eText -- Access Card -- for Microeconomics
Contents
Part 11. Economics: Foundations and Models Appendix: Using Graphs and Formulas 2. Trade-offs, Comparative Advantage, and the Market System 3. Where Prices Come From: The Interaction of Demand and Supply4. Economic Efficiency, Government Price Setting, and Taxes Appendix: Quantitative Demand and Supply Analysis Part 2: Markets in Action: Policy and Applications5. Externalities, Environmental Policy, and Public Goods 6. Elasticity: The Responsiveness of Demand and Supply 7. The Economics of Health Care Part 3: Firms in the Domestic and International Economies8. Firms, the Stock Market, and Corporate Governance Appendix: Tools to Analyze Firms' Financial Information 9. Comparative Advantage and the Gains from International Trade Part 4: Microeconomic Foundations: Consumers and Firms10. Consumer Choice and Behavioral Economics Appendix: Using Indifference Curves and Budget Lines to Understand Consumer Behavior 11. Technology, Production, and Costs Appendix: Using Isoquants and Isocost Lines to Understand Production and Cost Part 5: Market Structure and Firm Strategy12. Firms in Perfectly Competitive Markets 13. Monopolistic Competition: The Competitive Model in a More Realistic Setting 14. Oligopoly: Firms in Less Competitive Markets 15. Monopoly and Antitrust Policy 16. Pricing Strategy Part 6: Labor Markets, Public Choice, and the Distribution of Income17. The Markets for Labor and Other Factors of Production 18. Public Choice, Taxes, and the Distribution of Income
