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Full Description
Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making. Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning. Unlike most competitive guides, this text demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself.Business Analytics Principles, Concepts, and Applications with SAS will be a valuable resource for all beginning-to-intermediate level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research.
Contents
Preface xviPART I: What Is Business Analytics? 1Chapter 1: What Is Business Analytics? 3PART II: Why Is Business Analytics Important? 15Chapter 2: Why Is Business Analytics Important? 17Chapter 3: What Resource Considerations Are Important to Support Business Analytics? 29PART III: How Can Business Analytics Be Applied? 43Chapter 4: How Do We Align Resources to Support Business Analytics within an Organization? 45Chapter 5: What Is Descriptive Analytics? 63Chapter 6: What Is Predictive Analytics? 95Chapter 7: What Is Prescriptive Analytics? 117Chapter 8: A Final Business Analytics Case Problem 137PART IV: Appendixes 161Appendix A: Statistical Tools 163Appendix B: Linear Programming 195Appendix C: Duality and Sensitivity Analysis in Linear Programming 229Appendix D: Integer Programming 249Appendix E: Forecasting 257Appendix F: Simulation 281Appendix G: Decision Theory 289Index 321
