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Full Description
If you're seeking to master business analytics, case studies offer invaluable help: they expose you to the entire decision-making process, helping you practice an active role in both performing analysis and using its output to recommend optimal decisions. Now, drawing on his extensive teaching and consulting experience, Prof. Matthew Drake has created the ideal new casebook for all analytics students and practitioners.Drake, author of the widely-praised Applied Business Analytics Casebook, now presents a collection of up-to-date cases that are longer and more detailed than those typically presented in undergraduate texts, but concise and focused enough to be taught in a single classroom session. Organized by analytical technique, Advances in Business, Operations, and Product Analytics covers:Descriptive analytics: descriptive statistics, sampling/inferential statistics, statistical quality control, and probability Predictive analytics: forecasting, demand managing, data and text mining Prescriptive analytics: optimization-based modeling, simulation-based modeling, decision analysis, and multi-criteria decision making Industry-specific analytics: HR and managerial analytics, financial analytics, and healthcare/life sciences In addition to practitioners, this casebook will be especially valuable to students and faculty in undergraduate and masters' courses that cover topics in business analytics, and courses applying analytics to specific industries such as healthcare, or specific business functions such as marketing.
Contents
Preface xx Part I: General Business Analytics 1 Chapter 1: VidoCo Demand Forecast Information Sharing 3 Chapter 2: Container Returns at Pasadena Water Solutions 15 Chapter 3: Developing a Business Model to Improve the Energy Sustainability of Existing Buildings 27 Chapter 4: Contracting for LTL Services at Hankey Industries 43 Chapter 5: Optimal Product Bundling at Point and Shoot Camera Shop 61 Chapter 6: Intermodal Routing for an Ocean Container 69 Part II: Analytics in the Service and Utility Industries 75 Chapter 7: Lolly's Restaurant 77 Chapter 8: Strategies for Managing Service Delivery Gaps and Service Recovery 83 Chapter 9: EverClean Energy, Inc.: Wind Energy Versus Natural Gas 95 Chapter 10: Slotting Pharmaceuticals in an Automated Dispensing Cabinet 111 Part III: Analytics in Accounting and Finance 121 Chapter 11: Tax Ramifications of S Corporation Shareholder Termination or Change of Ownership Interest 123 Chapter 12: Charleston Rigging 131 Chapter 13: Equipment Purchase and Replacement Strategy at the Fayette China Company 139 Part IV: Analytics in the Public Sector 145 Chapter 14: Using Regression to Improve Parole Board Decisions 147 Chapter 15: Redesigning Pittsburgh Port Authority's Bus Transit System 153 Part V: Analytics in Management and Ethical Decision Making 165 Chapter 16: The Bloodgate Affair: A Case of Breaking Rules and Breaching Trust? 167 Chapter 17: Trouble on the Thames: Event Disruption, Public Protest, or Public Disorder 191 Index 209
