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Full Description
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New VentureManagement.The Foundation to Building a Successful Small Business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world's economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition. NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:0134422538 / 9780134422534 Essentials of Entrepreneurship and Small Business Management Plus MyEntrepreneurshipLab with Pearson eText -- Access Card PackagePackage consists of: 0133849627 / 9780133849622 Essentials of Entrepreneurship and Small Business Management0133974200 / 9780133974201 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management
Contents
Section I1. The Foundations of Entrepreneurship2. Ethics and Social Responsibility: Doing the Right Thing3. Inside the Entrepreneurial Mind: From Ideas to RealitySection II: The Entrepreneurial Journey Begins4. Conducting a Feasibility Analysis and Designing a Business Model 5. Crafting a Business Plan and Building a Solid Strategic Plan6. Forms of Business Ownership and Buying an Existing Business7. Franchising and the EntrepreneurSection III: Launching the Business8. Building a Powerful Bootstrap Marketing Plan9. E-commerce and the Entrepreneur10. Pricing and Credit Strategies11. Creating a Successful Financial Plan12. Managing Cash FlowSection IV: Putting the Business Plan to Work: Sources of Funds13. Sources of Financing: Equity and Debt14. Choosing the Right Location and Layout15. Global Aspects of Entrepreneurship16. Building a New Venture Team and Planning the Next Generation
