- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
Contents
Preface xiiiGuide to Readers xxPart I Private Sector and Poverty: Progress During 2004-2009 1New Introduction: Private Sector and Poverty: Progress During 2004-2009 3Part II The Original Text of the Book 25Chapter 1 The Market at the Bottom of the Pyramid 27Chapter 2 Products and Services for the BOP 47Chapter 3 BOP: A Global Opportunity 73Chapter 4 The Ecosystem for Wealth Creation 89Chapter 5 Reducing Corruption: Transaction Governance Capacity 103Chapter 6 Development as Social Transformation 125Part III CEO Reactions to the Concept and the Book 141Microsoft 143Bharti Airtel--Empowering the Villages of India 145Reuters Market Light and The Fortune at the Bottom of the Pyramid 147Royal DSM 151ING 153GlaxoSmithKline 157Unilever 159Philips Electronics--Improving Health and Well-Being at the Base of the Pyramid 161University of Maastricht 165Acumen Fund 169Part IV Case Studies and CEO Comments 171Jaipur Rugs: Connecting Rural India to Global Markets 175Casas Bahia: Retail for the Poor 207CEMEX: Homes for the Poor 219Hindustan Unilever: Lifebuoy Soap 249Hindustan Unilever: Iodized Salt (Annapurna Salt) 261Jaipur Foot: Prosthetics for the Poor 275Aravind Eye Care: The Most Precious Gift 283ICICI: Financial Services for the Poor 299ITC e-Choupal: Technology for the Poor 321Voxiva: Health Alerts for All 345E+Co: Energy for Everyone 357Biographies of the Researchers and Writers of the Success Case Studies from The Fortune at the Bottom of the Pyramid 373Part V Video Clips (links)Jaipur RugsCasas Bahia CEMEX Annapurna SaltHindustan Lever Limited Jaipur FootAravind Eye CareICICI Bank ITC e-Choupal EID Parry VoxivaE+Co/TecnosolAndhra PradeshIndex 385
