Meetings, Expositions, Events, and Conventions : An Introduction to the Industry （4TH）

Fenich, George G., Ph.D.

Pearson College Div（2015/01発売）

• 製本 Hardcover:ハードカバー版／ページ数 306 p.
• 言語 ENG
• 商品コード 9780133815245
• DDC分類 338.4791

Full Description

For use in events and convention management coursesExperience the World of Meetings, Expositions, Events, and ConventionsMeetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints readers with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world. A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help readers relate the material to a future career in Event Planning, as well as major trends in this fast-growing field.

Contents

Part 1 IntroductionChapter 1 Introduction to the Meetings, Expositions, Events, and ConventionsIndustry (Meec) 1Chapter 2 Meeting, Exhibition, Event, and Convention Organizers and Sponsors 20Part 2 Key PlayersChapter 3 Destination Marketing Organizations (Dmos) 35Chapter 4 Meeting and Convention Venues 49Chapter 5 Exhibitions 71Chapter 6 Service Contractors 89Chapter 7 Destination Management Companies 105Chapter 8 Special Events Management 122Part 3 Important Elements in Meeting, Exposition, Event, and Convention PlanningChapter 9 Planning and Producing Meec Gatherings 138Chapter 10 Food and Beverage 161Chapter 11 Legal Issues in the Meec Industry 179Chapter 12 Technology and the Meeting Professional 199Chapter 13 Green Meetings and Social Responsibility 216Chapter 14 International Aspects in Meec 243Chapter 15 Putting It All Together 261Appendix 278Glossary 292Index 299