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Full Description
For one-semester Principles of Economics courses at two- and four-year colleges and universitiesReveal the relevance of economics through real-world business examplesOne of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students' lives. Essentials of Economics, Fourth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path-opening an art studio, trading on Wall Street, or bartending at the local pub-students will benefit from understanding the economic forces behind their work.This program provides a better teaching and learning experience-for you and your students. It will help you to:* Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track.* Show students how economics is relevant: Relatable features ground course material in the real world, showing students how these ideas are relevant and facilitating understanding.* Foster thorough understanding via a flexible, student-focused approach: An engaging, captivating writing style and student-friendly learning aids motivate and engage students.Note: If you are purchasing the standalone text or electronic version, MyEconLab does not come automatically packaged with the text. To purchase MyEconLab please visit www.myeconlab.com or you can purchase a package of the physical text + MyEconLab by searching for 0133826708 / 9780133826708. MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.
Contents
I. Introduction1. Economics: Foundations and Models2. Trade-offs, Comparative Advantage, and the Market System3. Where Prices Come From: The Interaction of Demand and SupplyII. Markets in Action: Policy and Applications4. Market Efficiency and Market Failure 5. The Economics of HealthcareIII. Microeconomic Foundations: Consumers and Firms6. Firms, the Stock Market, and Corporate Governance7. Consumer Choice and Elasticity 8. Technology, Production, and CostsIV. Market Structure and Firm Strategy9. Firms in Perfectly Competitive Markets10. Monopoly and Antitrust11. Monopolistic Competition and OligopolyV. Macroeconomic Foundations12. GDP: Measuring Total Production and Income13. Unemployment and InflationVI. Long-Run and Short-Run Fluctuations14. Economic Growth, the Financial System and Business Cycles15. Aggregate Demand and Aggregate Supply AnalysisVII. Monetary and Fiscal Policy16. Money, Banks, and the Federal Reserve System17. Monetary Policy18. Fiscal Policy19. Comparative Advantage, International Trade, and Exchange Rates
